The Difference Between a Headshot and a Personal Brand Portrait

A headshot is quick. It’s clean, simple, and to the point. Usually just one image. One frame that says, “This is me.” Perfect for LinkedIn, a CV, or that email signature that sneaks into someone’s inbox. It’s essential, but it only tells a fragment of the story.

A personal brand portrait, on the other hand, is a little different. It’s a collection of images that speak in chapters, not sentences. It shows the range of who you are and what you do. Think of it like a mini portfolio for your personality, energy, and work. One image might feel professional and approachable. Another might be creative and bold. Together, they paint a fuller picture, how you move, how you work, and how people feel when they meet you.

Knowing the difference matters. A single headshot works if you just need to be recognised. But if you want to show your audience, clients, or collaborators more about who you are and what you stand for, a set of personal brand portraits is the way to go. It’s about clarity, not ego. It’s about giving people enough to connect with you before they even meet you.

And yes, this is also where you can subtly level up your photography without it feeling like a sales pitch. Start with the headshot, show the value, then the personal brand set naturally follows. People see the difference and understand why a few extra images actually make sense.

At the end of the day, it’s not about more photos, it’s about more stories. One image can introduce you. A set of images can tell people who you really are.